Tag Archives: Research

Market Research and Focus Groups

Market research isn’t cut out for everyone.  In this special edition of CAKE, we divide up the workshop into three different segments. First, Graham leads off with a quick lecture on Market Research and the philosophies on it by different companies. Next he interviews Akiko Oguchi of 5th Season Designs about her newest business, a […]

This is Only a Test

This session of CAKE dove into the world of testing. We primarily focus on using the scientific method when it comes to our business decision making. It may sound a little nerdy, but testing out your ideas will save you a lot of time and money by not chasing things that aren’t important. There are […]

SEO for Small Business

Wednesday March 28th may have been our biggest day of CAKE yet. OK we’re only in our 13th week, but still this week’s speaker is considered as one of the top SEO experts around. Heather Lloyd-Martin of SuccessWorks presented some quick and easy strategies on how a small business owners can perform SEO surgery on their websites. […]

Week 4: Market Research (Preview)

Most people think about market research as this long and drawn out process of spying on your competition. When you’re strapped for time and money the easiest way to gain knowledge about your product and it’s viability in the market place is simply through launching your product! Sounds crazy? You might be right. However time […]