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There is No Secret Recipe

With the influx of business information out there, why are businesses still failing? Perhaps it’s taking shortcuts, missing steps, or failing to have the proper knowledge? These are good people with good ideas, and yet they still can’t make it happen. In business school we are essentially taught how to be good employees. We are […]

Wasting Money

Measuring ROI: Don’t Be Vain

Unless you’re just throwing money down a black hole, chances are you are measuring the Return on Investment (ROI) of your expenditures. [Side Note: If you are spending money wildly, you must be new here. People familiar with C.A.K.E. know that we’re all about being resourceful. So if you’re new, welcome. After you’re done here, […]

treasures in junk mail

One Person’s Junk Mail is Another Person’s Treasure

If you’re a business owner, you shouldn’t be so quick to throw away junk mail or block ads online. WHY? There are little nuggets of wisdom hidden with every coupon clipper or banner ad. As a small business owner, you’re challenged with the task of getting in front of your customers. Typically this challenged is […]

Lessons Learned From My First Time at Startup Weekend

I’ve always been an admirer of the Startup Weekend events in my area, but have never attended. I would actively follow tweets during the events and read press coverage from the days following. As a fan of the Lean Startup principles, Startup Weekend was a great way to see theories go through the validation process […]