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Wasting Money

Measuring ROI: Don’t Be Vain

Unless you’re just throwing money down a black hole, chances are you are measuring the Return on Investment (ROI) of your expenditures. [Side Note: If you are spending money wildly, you must be new here. People familiar with C.A.K.E. know that we’re all about being resourceful. So if you’re new, welcome. After you’re done here, […]

What Facebook’s New Redesign May Mean for Small Business

Facebook just announced a major redesign today to their News Feed. To get an idea of what you’re in for, check out this quick release from Facebook: or check out these videos:   Here are just a few of the highlights of the redesign: Stories that are visually rich will be displayed at a […]

Guerrilla Marketing Tips

Learn how to use ingenuity rather than money to spread the word about your business. In this session we’ll share some crafty examples as well as how to measure your efforts to make sure you’re getting an ROI and not just wasting your energy. The end goal… make your scrappy marketing efforts seem planned and […]

Negotiating Daily Deals

Groupon, Living Social, Amazon Local, Google Offers… the list continues. There have been great success stories as well as tales of tragedy when businesses decide to run an offer on a daily deal site. Our goal in this session is for you to use the expertise of Float On when running a daily deal and […]