I’m a member of a mastermind group that gathers at Nedspace.
One day, in a marketing lesson about being remarkable,
we sat around watching hilarious promotional videos for…
Well the people at Poo-Pourri are back at it with this video
(which earned over 500K views in less than a day)
(For some great literal toilet humor, watch the videos in the order listed)
… Notice that Poo-Pourri is pitching the same product as their first video,
but they spun the message to target a different audience.
This morning, one of the mastermind members made a comment that had me thinking:
“Marketing is really easy!”
Their point (and I agree), is that marketing itself is easy when you can think outside of the box, be creative/unique, not be afraid to build a niche following (notice how I didn’t say offend?), and have genuine enthusiasm for what you are doing.
Being remarkable and standing out in a sea of sameness will grow your business quicker than being bland and struggling on a
blind set path. Your goal should be to get your customers to spread the word about you, for you!
Otherwise, marketing is really freaking hard!
I come across a lot of business owners every day who try to describe their product/service and they often leave me thinking…
“Who is going to buy this over a competitor’s product? What makes you unique?”
If I decide to step up and ask that question they often spout off a feature or two that is different. This is often something that their competitor can easily mimic if they find it worth the time to add. Leaving the fledgling feature-focused startup, still without an audience and no different than the established competitor.
I find when a lot of businesses venture out to begin marketing their wares, they deliver messaging that’s bland so they can “attract a larger audience.”
When you try to please everyone, you WOW no one.
They don’t want to offend or alienate a potential buying group.
In doing so, they often fail to find a group interested enough in becoming their loyal followers.
***Note: You don’t have to offend to get noticed, just be remarkably different***
In my opinion, it’s ok to leave business on the table. This way the people who DO buy from you will be super fans and not left saying, “It has more features than I need” or on the flipside, “It lacks what XYZ company provides.”
Something that I have to remind myself of and I ask that you think of is…