“I Just Shipped My Pants” – Lessons in Getting Attention

Being Awesome Will Get You Attention

It’s rare to see a large corporate business take a chance and make an edgy piece of advertising. As small businesses, taking chances like this can be a little more forgiving and perhaps you’ll get noticed by a larger audience. Case in point, when was the last time you heard someone mention something positive about Kmart? This video is going viral…

Free Dry Cleaning for the Jobless in Portland Oregon

You don’t have to be edgy to be awesome.
Sometimes having a genuine good heart goes a long way.

Locally here in Portland, Oregon there is a prime example in Plaza Cleaners. To the right you’ll see a note on their front door about the free dry cleaning. This doesn’t mean go out and help people and send out of press release about you helping people. Just do it out of the goodness of your heart and people will spread the word for you. Be Genuinely Awesome.

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One Response to ““I Just Shipped My Pants” – Lessons in Getting Attention”

  1. Derek Wyatt December 13, 2013 at 4:13 pm #

    K-Mart has done it again!

    http://www.adweek.com/adfreak/kmart-does-hilariously-dickensian-christmas-version-ship-my-pants-154495

    “I just shipped me bloomers!”
    “It was expedient!”

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