Learn how to use ingenuity rather than money to spread the word about your business.
In this session we’ll share some crafty examples as well as how to measure your efforts to make sure you’re getting an ROI and not just wasting your energy.
The end goal… make your scrappy marketing efforts seem planned and appear like natural news and not get labeled as guerrilla marketing.
08.08.2012 CAKE Lecture: Guerrilla Marketing
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