Negotiating Daily Deals

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Groupon, Living Social, Amazon Local, Google Offers… the list continues.

There have been great success stories as well as tales of tragedy when businesses decide to run an offer on a daily deal site. Our goal in this session is for you to use the expertise of Float On when running a daily deal and to help you avoid some common pitfalls.

During this serving of CAKE, you’ll learn how to:

  • Negotiate better profit splitting
  • How to get started with your advertising platform
  • What to do once they’re running
  • How to get the most from the customers you gain
  • How to build your own database so you don’t have to run another deal
  • How to evaluate whether you can run one or not
  • Who to choose?
  • Things to ask your advertising partner
  • What to look for in your copy
  • Generally, how to NOT screw things up…

 

08.01.2012 CAKE Lecture: Daily Deals

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