Market Research and Focus Groups

Market research isn’t cut out for everyone. 

“Right Click” and “Save Link As” to download this week’s CAKE recipe .pdf

In this special edition of CAKE, we divide up the workshop into three different segments. First, Graham leads off with a quick lecture on Market Research and the philosophies on it by different companies. Next he interviews Akiko Oguchi of 5th Season Designs about her newest business, a (yet-to-be-named) upcycling shop in Portland, OR. Finally we hand CAKE over to Akiko who leads a discussion in a focus group for her upcoming business.

06.20.2012 – Part 1 of 3 Market Research Lecture

06.20.2012 – Part 2 of 3 Interview with 5th Season Designs

06.20.2012 – Part 3 of 3 Focus Group led by Akiko

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