The Psychology Behind “YES”

Yes! It sounds a lot better than NO, that’s for sure.

"Right Click" and "Save Link As" to download this week's CAKE recipe .pdf

YES is one of the most powerful words in any language! It’s also a lot more difficult to get people to say. Yes means more work, more attention that needs to be given, and often means taking on some sort of new risk. People want to help, you just need to make it easier to say yes than it is to say no.

In this session of CAKE experimental psych grad (and Float On owner) Graham Talley explores the meaning of the word “yes,” how to get people to say it more often and what you can do to be a better negotiator.

Quite a bit of science was covered in this lecture. Unfortunately our recording equipment missed that part. If you feel compelled to learn about it, pick up a PSY 101 book at your local college. The bright side of things is that our video camera picked up right when Graham was getting to the practical applications of psychology in business.

In this workshop we covered quite a few books and links that are excellent sources. Among them are: “Getting to Yes” by Roger Fisher and “Getting Past No” by William Ury.

Get ready to learn about “working with people, not against them,” “the law of reciprocity,” “BATNA,” and much much more!

05.30.2012 – Psychology Behind Yes Lecture

Also pay attention to how much of a pro Graham is.
He didn’t even get through half his beer during this talk. 🙂

05.30.2012 – Psychology Behind Yes Workshop

We’re finally on iTunes! Subscribe to our podcast channel and get fed a weekly audio version of CAKE, Apple approved!

If you can’t wait for your podcast to update, uou can download an .mp3 of this lecture:
(Right-Click as Select “Save Link As”)

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2 Responses to “The Psychology Behind “YES””

  1. Monica June 4, 2012 at 4:14 pm #

    Love this!  Wish I had found you sooner, this is something I would have loved to attend . . .

    • CAKE June 21, 2012 at 12:23 am #

      Awesome Monica! We run on most Wednesdays. Be sure to check out our Facebook page just in case we switch things up.

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