There are millions of conversations happening on the Internet at any given moment of time. Chances are your name will pop up and it’s up to you to know what’s being said and in some cases, respond accordingly. One of the easiest ways to do this is to set up a Google Alert to notify you when something on the Internet mentions you.
What is a Google Alert?
A Google Alert is an email or RSS feed article that is sent to you when Google finds new pieces of information (i.e. web pages, articles, blogs, etc) that match your search term. You can use Google Alerts to keep track of anything. A lot of people use Google Alerts to:
- know what’s being said about their company or brand.
- track developing news to know when something is published.
- monitor a competitor or industry information.
Setting up a Google Alert is easy and should be a must in your business.
Here are the steps to setting up a Google Alert:
1. Log into your Google account and visit http://www.google.com/alerts
2. Enter the phrases that you want to track. You can set up multiple alerts. Adding too many words to one query will narrow your results so much that you might not see anything. Also, use variations such as the plural/possessive forms of your name and different combinations of keywords you’re interested in tracking.
3. We recommend that you set the alert to “Everything.” Too much information is better than no info at all.
4. “Once a day” is good enough to be notified. Unless you’re needing to track an event in real time, “as it happens” may flood your email inbox with every little mention.
5. “All results” is the preferred setting for CAKE. We like to determine what’s important and not let Google decide for us.
6. Enter the email address that you would like to have your alerts sent to. If you’re logged into gmail, it should automatically populate or allow you to send it to your Google Reader account in the form of an RSS feed.
That’s it! You’ve just created a Google Alert!
Keep in mind that like most technology, Google Alerts can be flawed and errors do happen. We suggest that you make it a monthly routine of manually checking review sites to make sure that no comment is missed.
Questions or Comments? Leave them below and we’ll respond ASAP!
Tutorial provided by Derek Wyatt.