Introduction to Social Media Marketing

Let’s face it, everyone’s bullshit radar is at an all time high! They’re ignoring billboards, radio ads and who reads the newspaper anymore?

"Right Click" and "Save Link As" to download this week's CAKE recipe .pdf

Just like other shifts in marketing trends, you have to go where the consumers are spending most of their time. In today’s market, that meeting space of people is online. More specifically social networking sites like Facebook, Twitter, Pinterest, YouTube, etc.

On the Wednesday March 21st (Week 12) session of CAKE we focused on getting your business going on Facebook and Twitter. Why these two sites? They’re the two most popular and regularly visited social networks today.

Derek Wyatt, co-founder of CAKE & marketing strategist, shared how there is a science of when to be online and how to present your message. A common concern about marketing online is that it’s time consuming. It doesn’t have to be if you use the right tools. At CAKE we recommend a couple of nifty apps that help schedule your twitter content out so you don’t always have to be online: Buffer App & Hootsuite.

The best part of these two sites is that their free option is tremendously useful. When it comes to sharing your message on Facebook there is no replacement for using the site itself.

We cover all of this and more in the two videos below:

3.21.2012 Introduction to Social Media Marketing – Lecture

3.21.2012 Introduction to Social Media Marketing – Workshop

Please feel free to ask questions or provide feedback in the comments section below. Also don’t be a stranger, join the conversation over on Facebook and Twitter.

We’re finishing up the process for our  iTunes podcast account. Soon you can just listen to use while you work, jog around the neighborhood or just stare at the wall. We don’t judge. For now, listen via these audio files:

For now, you can download an .mp3 of this lecture:
(Right-Click as Select “Save Link As”)

Finally we wanted to give a special shout out to Akiko of 5th Season Designs for baking us the delicious cake that was served during the break and to Damian of Bee Local Honey for allowing us to workshop his business. Check them both out and support your local Portland businesses!

On next week’s CAKE on March 28th we will have a special guest speaker, Heather Lloyd-Martin of SuccessWorks to talk about SEO for your small business. Don’t know what SEO means? Head on over to and poke around.

Recap provided by .

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  1. UPDATE: Derek Wyatt is Still Alive! « From the Desk of Derek - April 4, 2012

    […] CAKE was created out of the observation that there was a lot of crappy business advice being passed down to entrepreneurs. Our advice isn’t the absolute solution to be followed, but we do take great care in making sure what we share is tested and scrappy. We’d never recommend an entrepreneur to go into debt to start a business. Instead, we’d offer up some alternatives to financing and ways to market businesses on a budget. […]

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