Week 1: Brainstorming – Market at the Start

Once you have thought deeply about your business idea, the next step is to begin marketing your product from the very start. You are your brands ambassador. You should begin sharing your business idea with everyone you know and trust. The more people who hear about your company, the more feedback you’ll receive before your official launch. Below are five simple steps you can take to begin marketing from the start:

  1. List people who can give you initial feedback. Start thinking of your closest friends and biggest supporters. Who will openly receive your idea and give you honest feedback about it’s feasibility. Everyone likes to hear their idea is amazing an worth a million dollars, but your truest friends will tell you when it’s crappy and needs adjusting.
  2. Start with a quick blog. There are many free blogging sites available such as Blogger or WordPress that can be set up and used within an hour. This doesn’t necessarily have to morph into your inevitable website, but many of the posts you make early on will help get your name and idea out to a larger audience.
  3. Write a brief description of your idea and say there’s more to come. Let the early readers know what to expect and give them enough information to encourage them to check back later. Offer ways for your early adopters to stay in touch such as a subsc
  4. Start blogging about your idea. When there are 4-6 posts, start sharing it. You don’t need to have everything you want to say up on your blog, but it’s a good idea if you can get 4-6 posts live before you start sharing your URL. Think of it like purchasing a new home. You like to have your furniture moved in and unpacked before you invite people over for a housewarming.
  5. Write out a three sentence intro email saying your idea briefly and link to your blog. Send this to anyone  to share your idea. This simply breaks down to spreading the word that you have a blog published. Some people may use email, but in today’s day of Facebook it might be more comfortable if you shared your blog via a private message.

Now that you have started the word of mouth sharing of your blog. It’s time to determine where you fit in your chosen industry.


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